Jul 31, 2018
In this episode Samantha talks with Len Herstein, CEO of Managecamp and volunteer Sheriff Deputy, about how he blends his worlds of professional marketing and law enforcement passion work. Even though our worlds can often seem unrelated, our experiences teach us lessons and skills that are integral for our overall...
Jul 24, 2018
Knowledge is not power. Alone, it just is not enough.
Instead it should be said - if knowledge does not come to you, then your company will be powerless.
In this episode Samantha speaks with Sunny Manivanna, VP of Marketing at Guru, about how the last mile of content delivery and knowledge transfer will either make...
Jul 17, 2018
If you leave it up to the client, they will just underutilize your product.
Why? Their unexpressed interests keep them from knowing what to do with what you are selling—especially in cloud software.
In this episode Samantha speaks with Brian Gilman, VP of Product Marketing at Vonage, about how to find the...
Jul 10, 2018
There are a lot of different puzzle pieces involved in a go to market strategy.
One of the most important ones is building excitement for your team!
Mike Kaplan is the VP of Marketing at ENGIE Insight and he has spent years helping companies unite around common goals they can be excited about when bringing a new product...
Jul 3, 2018
Selling is simple, in concept.
Just understand your buyer, and you should be well on your way.
But how do you really understand what makes potential customers tick? What influencing factors will play into them making financial decisions that happen to include what you offer? How do you determine if your product or...