Mar 26, 2019
Canned call scripts and email templates may make your B2B sales & marketing teams more efficient, but what gets lost and overlooked is their ability to personalize and humanize interactions. Companies lose sight of the fact that they are marketing and selling to individuals, who make decisions based on...
Mar 11, 2019
Deciding to build a channel partner program is not the easy way out when it comes to selling your product. Channel programs need as much "tender loving marketing" as your own salesforce, if not more!
Join Louis Gudema, author of "Bulleseye Marketing", as we explore what it takes to make a channel partner program a...