Mar 19, 2021
The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need.
Join Samantha and her guest Shondell Varcianna, Content Strategist, as they discuss the importance of having a clear definition of your target...
Mar 12, 2021
Join Samantha and her guest Mark Schaefer, author of his latest book Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds, as they discuss new ideas to help us build the momentum needed to rise above competitive obstacles in business, in our careers and in our...
Mar 9, 2021
The pandemic has dramatically changed the way sales organizations operate and function in the marketplace. Traditionally thought of as an in-person, hand-to-hand sport, sales has now shifted to a virtual playing field.
Listen in with Samantha and her guest Jason Rushforth, SVP Americas for SugarCRM, as they discuss the...
Mar 5, 2021
While companies focus on many different employee issues, such as diversity, inclusion and equality, one area that needs more attention, especially during these trying times of a pandemic, is the mental health of its employees.
Listen in with Samantha and her guest Lisa McLaughlin, who shares her personal experience...