Feb 19, 2019
Successful brands need to be authentic, genuine, and true to the purpose behind the brand.
In this episode, Greg Perotto, VP of Brand & Communications at HootSuite, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture,...
Feb 7, 2019
Building a successful Account Based Marketing (ABM) strategy requires an honest, true view of customer data.
Eric Newell, VP ABM & Demand Generation at MeritDirect, describes his experiences aligning his company's and his client's ABM strategy to build a solid ABM roadmap.
With ABM in his job title, Eric's got the...