Sep 3, 2019
ABM has come a long way in a few short years. When it began, some considered it a customer acquisition-only strategy. Organizations are now seeing the real value of AMB, applying it to key accounts in their pipelines and growing their businesses through product expansion. All in the spirit of transparency and building customer trust.
Samantha welcomes back, Sangram Vajre, Founder of Terminus and author of a new book, ABM is B2B, as they discuss the shifts and transitions that have happened in ABM.